Limerick, Ireland, 5th April 2016: Tango Telecom, a leading provider of Data Monetisation Solutions for evolving networks, today announced that its Real-time Engagement Solution was awarded the Best Policy-Based Data Analytics Implementation at the 2016 Policy Control Awards presented at this year's Informa Telecoms & Media 6th Annual Policy Control Event.
Tango Telecom's Real-time Engagement solution was shortlisted in the Most Innovative Policy-Enabled Project or Application and Best Policy-Based Data Analytics Implementation categories. The judges recognised the proven power of the Real-time Engagement solution to maximise subscriber lifetime value, to build lasting subscriber relationships, to nurture and grow subscriber communities, and to shape and empower brand ambassadors.
The Tango Telecom Real-time Engagement Solution powers real-time interaction with subscribers at every touch point by allowing operators to act on Big Data and not just analyse it. Using integrated context-aware information taken on a subscriber-by-subscriber basis, Tango Telecom’s solution recommends relevant data plans and services in immediate response to real-time subscriber actions, profile information and preferences. The solution provides mobile operators with real-time promotion tool that ensures the highest possible uptake while maximising customer satisfaction.
The ground-breaking Real-time Engagement Solution is a key component of the Tango Data Retail Engine (Tango DRE™) that is successfully driving service innovation and service velocity for Tier 1 operators worldwide.