Enriching your subscribers' experience

Subscribers are seeking new services and experiences and operators are seeking more ways to increase revenues, increase loyalty and decrease churn. The iAX™ SMS MAX portfolio enables operators to offer a wide range of innovative and chargeable personalised messaging services designed to boost user loyalty and generate greater revenues.


  • Position SMS as a service differentiator
  • Compete on services not just on price
  • Enhance subscriber loyalty, attract and retain subscribers with sticky services
  • Proven increase in ARPU and reduction in churn

Key Use Cases

  • SMS Copy/Forward/Reply/Divert
  • SMS Logging
  • Voting/Competitions
  • Parental Control
  • Whitelisting & Blacklisting

iAX™ SMS MAX is based on the high-performance, carrier-class Tango Telecom iAX™ Platform, which is deployed at major Tier 1 operators handling hundreds of millions of SMS per day.  Our messaging monetisation solutions are fully virtualised and cloud-available globally, enabling operators to benefit today from the many advantages of network functions virtualisation (NFV).


  • ““Since 2011, the Tango DRE has allowed us to offer the most tailored and subscriber centric data plans and promotions on the market. Today, we have over 13 million active data users every day and t... ” Read More»

    Robi Axiata Ltd

  • “Zain selected Tango Telecom based on their approach to modular design, cost effectiveness, extensibility and scalability. By deploying iAX™ SMS, we can rapidly and confidently expand our SMS deliver... ” Read More»

    Zain Group

  • “Zain Sudan needed a flexible solution that would protect our network from SMS fraud and abuse and our subscribers from SMS Spam. Having evaluated a number of vendors, we chose iAX™ SMS Anti-Spam bec... ” Read More»

    Zain Sudan