Enriching your subscribers' experience

Subscribers are seeking new services and experiences and operators are seeking more ways to increase revenues, increase loyalty and decrease churn. The iAX™ SMS MAX portfolio enables operators to offer a wide range of innovative and chargeable personalised messaging services designed to boost user loyalty and generate greater revenues.


  • Position SMS as a service differentiator
  • Compete on services not just on price
  • Enhance subscriber loyalty, attract and retain subscribers with sticky services
  • Proven increase in ARPU and reduction in churn

Key Use Cases

  • SMS Copy/Forward/Reply/Divert
  • SMS Logging
  • Voting/Competitions
  • Parental Control
  • Whitelisting & Blacklisting

iAX™ SMS MAX is based on the high-performance, carrier-class Tango Telecom iAX™ Platform, which is deployed at major Tier 1 operators handling hundreds of millions of SMS per day.  Our messaging monetisation solutions are fully virtualised and cloud-available globally, enabling operators to benefit today from the many advantages of network functions virtualisation (NFV).


  • “The flexibility and service velocity of the solution has allowed us to launch in excess of 400 data plans in response to our subscribers’ increasing appetite for data services.... ” Read More»

    Robi Axiata Ltd

  • “We evaluated a number of vendors and chose iAX™ Data because coupled with Tango Telecom’s unrivalled expertise; it was the fastest and most flexible method for Iusacell to introduce data charging ... ” Read More»

    Iusacell (now AT&T Mexico)

  • “Tango Telecom’s solution give us an intuitive, automated way to engage with our subscribers in real-time using post call notifications. By creating offers based on real-time actionable analysis of ... ” Read More»

    Head of VAS & MFS Planning