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    Fuel predictive and hyper-personalised campaigns

Optimise subscriber lifetime value
 

Our Real-time Engagement solution enables operators to create and send engaging campaigns to highly targeted subscriber segments using multiple delivery channels. 

Operators can engage with their subscribers at optimal cross-selling and upselling opportunities including reaching a low balance, trying to access a new service, arriving at a particular location and at times of high or low usage. 

Tango Telecom’s Real-time Engagement solution automates the process of selecting and delivering targeted offers and promotions: ensuring that the right offer always reaches the right subscriber at the right time. 

When every subscriber engagement is contextual and relevant, the operator benefits from increased service adoption, better service monetisation and increased subscriber loyalty.

  • Create and send interactive campaigns in MINUTES using our intuitive campaign designer
  • Monitor the effectiveness of individual campaigns with smart reporting
  • Use our Actionable Analytics on subscriber trends, usage patterns and behaviours to create insightful automated campaigns
  • Interact with subscribers in real-time at optimal revenue generating opportunities including monetising existing notifications, reinvigorating low and no usage subscribers, increasing Net Promoter® scores, dynamic discounting for data and plan optimisation​

 

The Tango Telecom Real-time Engagement is a key application of the Tango DRE™ and is fully virtualised and cloud-available globally, enabling operators to benefit today from the many advantages of network functions virtualisation (NFV).

 

 

Resources

Customers
  • “Zain selected Tango Telecom based on their approach to modular design, cost effectiveness, extensibility and scalability. By deploying iAX™ SMS, we can rapidly and confidently expand our SMS deliver... ” Read More»

    CIO
    Zain Group

  • “Zain Sudan needed a flexible solution that would protect our network from SMS fraud and abuse and our subscribers from SMS Spam. Having evaluated a number of vendors, we chose iAX™ SMS Anti-Spam bec... ” Read More»

    CMO
    Zain Sudan

  • ““Since 2011, the Tango DRE has allowed us to offer the most tailored and subscriber centric data plans and promotions on the market. Today, we have over 13 million active data users every day and t... ” Read More»

    CIO
    Robi Axiata Ltd