Tango Telecom's Award-winning Real-time Engagement Solution is revolutionising how mobile operators engage with their subscribers. Operators can now engage in real-time at optimal upselling opportunities including reaching a low balance, trying to access a new service, arriving at a particular location and at times of high or low usage.
The Real-time Engagement solution allows marketing departments to set up campaigns in advance and then the solution automatically matches the most relevant offers to each subscriber in real-time based on subscriber triggers - ensuring that the right offer always reaches the right subscriber at the right time. Campaign results are automatically and continuously monitored to ensure offers stay effective and relevant.
The Tango Telecom Real-time Engagement is a key application of the Tango DRE™. Tango Telecom's full product suite is fully virtualised and cloud-available globally, enabling operators to benefit today from the many advantages of network functions virtualisation (NFV).
Grameenphone is the leading mobile operator in Bangladesh and part of the Telenor Group which has a presence in 13 markets globally.
"Tango Telecom’s solution give us an intuitive, automated way to engage with our subscribers in real-time using post call notifications. By creating offers based on real-time actionable analysis of our subscribers' usage and behaviour, we are giving our subscribers what they need, when they need it.” says Ashiqur Rahman, Head of VAS & MFS Planning, Grameenphone. “We know that each of our subscribers is unique and the Tango DRE is the best solution to ensure that we treat them as individuals and continue to lead the market with proactive subscriber-centric services."
The Tango DRE™ integrates intelligent campaign management and actionable analytics: enabling Grameenphone to enhance every subscriber’s experience in real-time by using predictive data analysis to drive marketing. Tango Telecom’s DRE automates the process of selecting and delivering targeted incentives and promotions: ensuring that the right offer always reaches the right subscriber at the right time. By ensuring that each subscriber interaction is contextual and relevant, Grameenphone benefits from increased service adoption and increased subscriber loyalty.
The Tango Telecom solution enables the operator to monetise every subscriber engagement in real-time by using predictive data analysis to drive marketing.
Tango Telecom’s solution automates the process of selecting and delivering targeted offers and promotions: ensuring that the right offer always reaches the right subscriber at the right time. By ensuring that each subscriber interaction is contextual and relevant, the operator benefits from increased service adoption, better service monetisation and increased subscriber loyalty.